WILL DECHER 

CREATIVE DIRECTOR


WORK    ABOUT    ︎  ︎

IPHONE 6s


Users had come to expect very little from iPhone’s “s” years: minor updates, cosmetic changes, maybe a camera tweak. But with iPhone 6s, Apple added new, game-changing tech, features, and software. Our goal was to tell the world that these updates were anything but small. As a writer, I contributed several spots and helped other teams flesh out their ads.

HEY SIRI


FINGERPRINT




PRE-ROLL
My partner Lauren and I created these short pre-roll spots picking up spare moments on set to grab quick takes here and there.





CREDITS
Lauren Perlow, Jacob Abernathy, Josh George, Will Galperin