IPHONE 6s
Users had come to expect very little from iPhone’s “s” years: minor updates, cosmetic changes, maybe a camera tweak. But with iPhone 6s, Apple added new, game-changing tech, features, and software. Our goal was to tell the world that these updates were anything but small. As a writer, I contributed several spots and helped other teams flesh out their ads.
HEY SIRI
FINGERPRINT
![](https://freight.cargo.site/t/original/i/578996b75d6b738ba134753d1dcb8ee07f1d7491904914a17a8b40867fe63a52/6s-couch-girl.png)
![](https://freight.cargo.site/t/original/i/72e1816ab1b1240eaed8d351b37da1c0b34391f1955e42d0858ef015179c2ee5/6s-car.png)
![](https://freight.cargo.site/t/original/i/5e7f3bbe2b707ba7d7a590b7c7322f4acbe5ae90299326b12ea68f108005af60/6s-aubrey-2.png)
![](https://freight.cargo.site/t/original/i/51330f05103e3883e9db5f3837707ebe443acd343f8ddaa7aa71b8c9c5507647/6s-Aubrey.png)
![](https://freight.cargo.site/t/original/i/a780786d092b20c9ee5fadd0f069a9880458df615af8a9913cae13eefc2f1a5d/6s-Jamie-Foxx.png)
![](https://freight.cargo.site/t/original/i/810afffed07f14a6c73d5279a32c1b7e71e1460e6769848ec93ced06e7c36318/6s-baby.png)
![](https://freight.cargo.site/t/original/i/59a8fa1a8033c282852b03b7d286c2bb651b1b1938392cd4f695026f06d8c196/Half-Court-high.gif)
![](https://freight.cargo.site/t/original/i/d8ad2c9be2db563bae1320bc803730b9e6c8f234180aec9e22a9051961cdd29c/6s-train-station.png)
![](https://freight.cargo.site/t/original/i/008e49cdd2af651e297b902d447d2159c7ac38bd2749ebd842f419751c4ed0fa/6s-miniature.png)
![](https://freight.cargo.site/t/original/i/6ef990e49a546bad1c1b049ad244937188a0e328983c2d13e723900d521efdb2/6s-stroller.png)
![](https://freight.cargo.site/t/original/i/1b69f02859294fc2775d0e983c6b2109b6666d7ee725f32c4d54c1e97cf8a1d0/6s-volvo.png)
![](https://freight.cargo.site/t/original/i/e53760c5bf2644d068fa7fa3b5044b8cd876e72f7b8a6293bad5e60048322a98/6s-cab.png)
![](https://freight.cargo.site/t/original/i/eccad50388b5616da4ae13e0d93a24ae73a76aa8f7649faf5b2015977e1d4a1a/Hey-Siri-high.gif)
PRE-ROLL
My partner Lauren and I created these short pre-roll spots picking up spare moments on set to grab quick takes here and there.
My partner Lauren and I created these short pre-roll spots picking up spare moments on set to grab quick takes here and there.