WORK    ABOUT    ︎  ︎
William R. Decher
Will’s love of advertising is like a rich chocolate syrup you could drizzle on a sundae. He loves a good idiom, spins a good yarn, and has been known to tell a rib tickler or two. He’s combined all of these attributes to become an award-winning writer and creative director, creating marquee commercials, films, and campaigns for the biggest brands on the planet. 

He’s given Cookie Monster an existential crisis, made the Rock LOL in IRL, and made Bryce Harper cry.

When he’s not busy making ads, he’s busy raising a family and starting music projects that he’s not going to finish.

email: will.decher@gmail.com
call: +1 804 432 3680
social: @billybobdecher on Instagram
boomer social: facebook.com/willdecher
bizness: LinkedIn

2023 - 
Freelance Writer + CD
Media Arts Lab, R&R Partners, 72 and Sunny, Sid Lee, Obello

2022 - 2023
Creative Director
Special Group

2015 - 2021
Associate Creative Director
Media Arts Lab

2014 - 2015
Freelance Writer/ACD
AKQA, Autofuss, Barrett SF, BSSP, Character, Cutwater, Digitas, FCB West, Media Arts Lab, Tile

2013 - 2014
Sr. Copywriter/ACD
Gold Front

2012 - 2013
Sr. Copywriter
Deutsch LA

2010 - 2012
Jr. Copywriter
DraftFCB San Francisco

Virgin, Roblox, UberEats, Apple, House Beer, Tempo, Google, Samsung, Volkswagen, Tile, Mini, Rdio, Sony PlayStation, Electronic Arts, Taco Bell, McDonalds, Priceline, Kikkoman, Anthem Blue Cross, PG&E, Tile, YikYak, Bud Light, Nivea...you get the idea, I've worked on a lot of brands.I've also worked as a ghostwriter on a feature film.

VCU Brandcenter
M.S. Mass Communication, Advertising Copywriting

James Madison University
B.A. English, B.A. Philosophy
Graduate with Honors

Cannes Lions
One Show
Campaign US Big Awards
D.A.R.E. Essay Contest Winner
Work featured in NY Times, Wall Street Journal, CNN, ESPN, The Drum, Variety, Huffington Post, Buzzfeed (to name a few).