Will’s love of advertising is like a rich chocolate syrup you could drizzle on a sundae. He loves a good idiom, spins a good yarn, and has been known to tell a rib tickler or two. He’s combined all of these attributes to become an award-winning writer and creative director, creating marquee commercials, films, and campaigns for the biggest brands on the planet.
He’s given Cookie Monster an existential crisis, made the Rock LOL in IRL, and made Bryce Harper cry.
When he’s not busy making ads, he’s busy raising a family and starting music projects that he’s not going to finish.
call: +1 804 432 3680
social: @billybobdecher on Instagram
boomer social: facebook.com/willdecher
Freelance Writer + CD
2022 - 2023
2015 - 2021
Associate Creative Director
Media Arts Lab
2014 - 2015
AKQA, Autofuss, Barrett SF, BSSP, Character, Cutwater, Digitas, FCB West, Media Arts Lab, Tile
2013 - 2014
2012 - 2013
2010 - 2012
DraftFCB San Francisco
Virgin, Roblox, UberEats, Apple, House Beer, Tempo, Google, Samsung, Volkswagen, Tile, Mini, Rdio, Sony PlayStation, Electronic Arts, Taco Bell, McDonalds, Priceline, Kikkoman, Anthem Blue Cross, PG&E, Tile, YikYak, Bud Light, Nivea...you get the idea, I've worked on a lot of brands.I've also worked as a ghostwriter on a feature film.
M.S. Mass Communication, Advertising Copywriting
James Madison University
B.A. English, B.A. Philosophy
Graduate with Honors
RECOGNITION + PRESS
Campaign US Big Awards
D.A.R.E. Essay Contest Winner
Work featured in NY Times, Wall Street Journal, CNN, ESPN, The Drum, Variety, Huffington Post, Buzzfeed (to name a few).