THE ROCK x SIRI: DOMINATE THE DAY
Every superhero needs a sidekick. In this ad, Siri helps the world's busiest star get even more done in a day. The first film launched through Siri, “Dominate the Day” was viewed over 250 million times, making it one of the most watched ads of 2017.
SIRI LAUNCH
We launched the film through a custom Siri prompt that the Rock teased on social media. The custom prompt received millions of uses, serving a gateway drug that got people using Siri.
We launched the film through a custom Siri prompt that the Rock teased on social media. The custom prompt received millions of uses, serving a gateway drug that got people using Siri.
MOVIE POSTER
A movie poster worthy of The Rock doubled as OOH and social media content.
CREDITS
Jacob Abernathy, Greg Greenberg, Jeremy Wirth, Kevin Fitz, Yelena Sophia
RECOGNITION
Cannes Lions - Bronze - Social & Influencer
Global Effies 2018 - Gold
Webby People's Voice Award 2018
Creativity’s Pick of the Day
Jacob Abernathy, Greg Greenberg, Jeremy Wirth, Kevin Fitz, Yelena Sophia
RECOGNITION
Cannes Lions - Bronze - Social & Influencer
Global Effies 2018 - Gold
Webby People's Voice Award 2018
Creativity’s Pick of the Day