THE ROCK x SIRI: DOMINATE THE DAY
Every superhero needs a sidekick. In this ad, Siri helps the world's busiest star get even more done in a day. The first film launched through Siri, “Dominate the Day” was viewed over 250 million times, making it one of the most watched ads of 2017.
![](https://freight.cargo.site/t/original/i/10476964294b11ccd4d13bea134b208ab3b208fa0bb56a6a8f4e83aa356cb4ef/ROCK-1.png)
![](https://freight.cargo.site/t/original/i/18d53d10d5c0786ba8ccbe9b46d9c4f34d24ce61c4d3059099b986d2d1918383/ROCK-2.png)
![](https://freight.cargo.site/t/original/i/b2ffd667168a95b3458566cd9d462c0da1166711ac0cece838fcc94e5fe321cc/ROCK-3.png)
![](https://freight.cargo.site/t/original/i/7990cfb2a2edd84cbd4081665295a51cb6e79d4e6dd77719de3d395aa1e8b4fd/Dominate-the-Day-high.gif)
![](https://freight.cargo.site/t/original/i/e0ffe6b755ca4b8cfd60e0f7151194bd9059589fba6e4503af8ce44aa14121bd/ROCK-5.png)
![](https://freight.cargo.site/t/original/i/589130149cae4f9a5b5f132eda46c1251a178c4439492023c3872e2e6d8d6fa2/ROCK-7.png)
![](https://freight.cargo.site/t/original/i/5fee55d85ebdde2bed69be178877a40758dae9b4faff6b2dfcff9d54fed097dc/ROCK-9.png)
![](https://freight.cargo.site/t/original/i/8833d9723473be01022b09fa616e50cf95acdbda27dd5fd168097acc27076bbf/ROCK-8.png)
![](https://freight.cargo.site/t/original/i/3176e9639fa0b7305f74c1044f2c6339827ae1dcda4f077ec30b9342b90e357a/ROCK-10.png)
![](https://freight.cargo.site/t/original/i/7b504cb61a6f0851b9480966cd58c0ab3e47f1b292b5ff62452aa98ec1e034fc/ROCK-11.png)
![](https://freight.cargo.site/t/original/i/94f1db809b279d3c3add7444c4b098a8c19d2cd536e09c57ec3cb4f4ebe27f54/Rock-13.png)
![](https://freight.cargo.site/t/original/i/cba281277a7660d82cacc45b10ae71a979becfb04a74d61a1312e269ec6340f4/rock-15.png)
SIRI LAUNCH
We launched the film through a custom Siri prompt that the Rock teased on social media. The custom prompt received millions of uses, serving a gateway drug that got people using Siri.
We launched the film through a custom Siri prompt that the Rock teased on social media. The custom prompt received millions of uses, serving a gateway drug that got people using Siri.
MOVIE POSTER
A movie poster worthy of The Rock doubled as OOH and social media content.
![](https://freight.cargo.site/t/original/i/a219ee3889a8f2eec4852363cec0da87eefb77859eaf94e4b474f7ebbcc01e30/DominatePosterFinal2.jpg)
![](https://freight.cargo.site/t/original/i/01e6f19eb753b14f6ab1e98dbd6c31ff95063f133440748d8b724ae54794c6df/RockxSiri_Cannes_DigitalDoc_Apr13.jpg)
CREDITS
Jacob Abernathy, Greg Greenberg, Jeremy Wirth, Kevin Fitz, Yelena Sophia
RECOGNITION
Cannes Lions - Bronze - Social & Influencer
Global Effies 2018 - Gold
Webby People's Voice Award 2018
Creativity’s Pick of the Day
Jacob Abernathy, Greg Greenberg, Jeremy Wirth, Kevin Fitz, Yelena Sophia
RECOGNITION
Cannes Lions - Bronze - Social & Influencer
Global Effies 2018 - Gold
Webby People's Voice Award 2018
Creativity’s Pick of the Day