Homeownership is so integral to the American identity, we even named it “The American Dream.” But the housing crisis is straining our belief in that dream, as Americans are waking up to the reality that they have it worse off than their parents. Rocket decided to reinvent its brand with a healthy mix of American optimism. Thus, “Own the Dream” was born.

We launched Rocket’s new platform at Super Bowl LIX, debuting a beautiful, epic film, and a live, first of it’s kind Super Bowl activation on America’s biggest stage.