Homeownership is so integral to our national identity, we even named it, “The American Dream.” But  the housing crisis is worsening, straining our belief in that dream. While most players in the mortgage industry are attempting to weather the storm, Rocket is turning into it, offering an optimistic vision of American home life.

So the team at Mirimar created Rocket’s new brand platform: “Own the Dream.” And to launch it, we debuted a beautiful film and a first-of-its-kind, live Super Bowl activation.