WILL DECHER 

CREATIVE DIRECTOR


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MASS EFFECT 3: TAKE EARTH BACK


Mass Effect 3 wasn’t just the end of a beloved franchise, it was the end of the world as we know it. This spot pioneered blending live action with game-engine animation and became the most popular ad in the game’s history, leading to record downloads, pre-orders, and sales. 





SHORTFORM/PRE-ROLL








CREDITS
Alyssa Ollis, Derrick Ho, Jake Slody

RECOGNITION
Creativity's Pick of the Day
AdAge's Ad of the Day