WILL DECHER 

CREATIVE DIRECTOR


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WWDC: BACKSTAGE


“Backstage” injected a dose of humor to Apple’s developer conference. It was meant to run just once, kicking off the show, but the buzz led Apple to make it available online for months. Since then, Apple has used the WWDC opening film as an opportunity to cut loose and have some fun.





CREDITS
Jacob Abernathy, Jesse Gazzulo, Adrien Bindi

RECOGNITION 
Cannes Lions - Shortlisted - Film