APPLE PRIVACY: DATA AUCTION
Big Data is tracking everything about you through your phone and selling your info to the highest bidder. They call it “commerce.” Apple calls it “creepy.” This is the last spot I wrote before leaving Media Arts Lab. It was brought to life by a powerhouse team of creatives.
CREDITS
Jed, Jeremy, Pilar, Lindsay, Parker, Matt, Carlos, Cam, Ben
RECOGNITION
Creativity Pick of the Day
Ad of the Day
One Show - Bronze - Film/Video
Multiple AICP Shortlists - Advertising Excellence, Concept, Direction, Production Design, Visual Style
Campaign US Big Awards - Winner - Film Multiple AICP Shortlists - Advertising Excellence, Concept, Direction, Production Design, Visual Style
Campaign US Big Awards - Winner - Tech
Webby - Winner - Video Ad Shortform
Shots Ad of the Year - Gold - Concept (under 2 min)
Shots Ad of the Year - Gold - Cinematography (under 2 min)