WILL DECHER 

CREATIVE DIRECTOR


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APPLE PRIVACY: DATA AUCTION


Big Data is tracking everything about you through your phone and selling your info to the highest bidder. They call it “commerce.” Apple calls it “creepy.” This is the last spot I wrote before leaving Media Arts Lab. It was brought to life by a powerhouse team of creatives.



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CREDITS
Jed, Jeremy, PilarLindsay, Parker, Matt, Carlos, Cam, Ben

RECOGNITION
Creativity Pick of the Day
Ad of the Day
One Show - Bronze - Film/Video
Multiple AICP Shortlists - Advertising Excellence, Concept, Direction, Production Design, Visual Style
Campaign US Big Awards - Winner - Film  
Campaign US Big Awards - Winner - Tech
Webby - Winner - Video Ad Shortform
Shots Ad of the Year - Gold - Concept (under 2 min)
Shots Ad of the Year - Gold - Cinematography (under 2 min)