https://wrdplay.com wrdplay.com Tue, 28 Apr 2026 18:48:38 +0000 https://wrdplay.com en https://wrdplay.com/DESKTOP Sun, 23 Aug 2020 05:07:47 +0000 wrdplay.com https://wrdplay.com/DESKTOP .link-list-wrapper { position: relative; } /* Iframe video preview layer — sits behind the content */ .bg-video-preview { position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: 0; opacity: 0; transition: opacity 0.4s ease; pointer-events: none; z-index: 0; } .bg-video-preview.active { opacity: 1; } /* Optional: scale iframe to fill (Vimeo letterboxes by default). Tweak the scale factor if you see black bars. */ .bg-video-preview { transform: scale(1.5); transform-origin: center center; } .link-list { position: relative; z-index: 1; } .link-list a { transition: all 0.2s ease; cursor: pointer; } .link-list a:hover { background-color: rgba(255, 255, 255, 0.15); padding: 2px 6px; border-radius: 3px; } &nbsp; Starbucks: Drawn TogetherRocket: Own the DreamApple: Data AuctionApple: Holiday Siri: Cookie Monster The Rock x Siri iPhone X: Grammoji iPhone 13: Run Baby Run Siri: Prince Oseph Siri: Neil's Speech AirPods Notes iPhone 6s&nbsp; Shot on iPhone: Portrait WWDC BackstageTempo: Find Your TempoiPad: Out There iPad: Battle House Beer Anthem Gold Front MLB 13&nbsp;The Show Mass Effect 3:&nbsp;Last StandGoogle Nexus 7 (function() { const iframeEl = document.querySelector('.bg-video-preview'); const links = document.querySelectorAll('.link-list a[data-preview]'); links.forEach(link => { link.addEventListener('mouseenter', () => { const id = link.getAttribute('data-preview'); if (!id) return; iframeEl.src = `https://player.vimeo.com/video/${id}?autoplay=1&muted=1&loop=1&background=1&controls=0`; iframeEl.classList.add('active'); }); link.addEventListener('mouseleave', () => { iframeEl.classList.remove('active'); iframeEl.src = ''; }); }); })(); https://wrdplay.com/AWARDS Tue, 28 Apr 2026 18:48:38 +0000 wrdplay.com https://wrdplay.com/AWARDS AWARDS AICPWinner — Production DesignMultiple Shortlists — Advertising Excellence, Concept, Direction, Production Design, Visual Style Campaign US Big AwardsWinner — FilmWinner — TechShots Ad of the YearGold — Concept (under 2 min)Gold — Cinematography (under 2 min) Cannes Lions Gold — Media Execution Bronze — Film Bronze — Social &amp; Influencer Shortlisted — Film (×3) Clios Silver — Music in Film Silver — Adapted Music Shortlisted — Film D&amp;ADWood PencilMultiple Shortlists — Film (Writing for Advertising), Film (Over 30 sec), Film (Art Direction) Global EffiesGold One Show Bronze — Film Bronze — Film/Video Merit — Film Merit — Film Craft, Writing Merit — Film Craft, Cinematography Merit — Film Craft, Direction Webby Winner — Video Ad Shortform People's Voice Award x2 https://wrdplay.com/ABOUT-1 Thu, 15 May 2014 06:09:22 +0000 wrdplay.com https://wrdplay.com/ABOUT-1 Will’s love of advertising is like a rich chocolate syrup you can drizzle on a sundae. He loves a good idiom, spins a good yarn, and he’s been known to tell a rib tickler or two. He’s combined all of these attributes to become an award-winning writer and creative director, creating marquee commercials, films, and campaigns for the biggest brands on the planet.&nbsp; He’s given Cookie Monster an existential crisis, made the Rock LOL IRL, and made Bryce Harper cry. When he’s not busy making ads, he’s busy raising a family and starting music projects that he’s not going to finish. CONTACT email: will.decher@gmail.com call: +1 310 869 8431social: @billybobdecher on Instagramboomer social: facebook.com/willdecher bizness: LinkedIn EXPERIENCE 2023 - Present Freelance Creative Director Droga 5, 180LA, W+K, Media Arts Lab, Mirimar, Highdive, Anamoly, Mother, R&amp;R Partners, 72 and Sunny, Sid Lee, Obello, Instacart 2022 - 2023 Creative Director Special Group 2015 - 2021 Associate Creative Director Media Arts Lab 2014 - 2015 Freelance Writer/ACD AKQA, Autofuss, Barrett SF, BSSP, Character, Cutwater, Digitas, FCB West, Media Arts Lab, Tile 2013 - 2014 Sr. Copywriter/ACD Gold Front 2012 - 2013 Sr. Copywriter Deutsch LA 2010 - 2012 Jr. Copywriter DraftFCB San Francisco BRANDSVirgin, Roblox, UberEats, Apple, House Beer, Tempo, Google, Samsung, Volkswagen, Tile, Mini, Rdio, Sony PlayStation, Electronic Arts, Taco Bell, McDonalds, Priceline, Kikkoman, Anthem Blue Cross, PG&amp;E, Tile, YikYak, Bud Light, Nivea...you get the idea, I've worked on a lot of brands.I've also worked as a ghostwriter on a feature film. EDUCATION VCU Brandcenter M.S. Mass Communication, Advertising Copywriting James Madison University B.A. English, B.A. Philosophy Graduate with Honors RECOGNITION + PRESS Cannes Lions One Show Clios Campaign US Big Awards Webbys EffiesD.A.R.E. Essay Contest Winner &nbsp; Work featured in NY Times, Wall Street Journal, CNN, ESPN, The Drum, Variety, Huffington Post, Buzzfeed (to name a few). https://wrdplay.com/Instagram-icon Sun, 28 Nov 2021 23:39:25 +0000 wrdplay.com https://wrdplay.com/Instagram-icon ︎ https://wrdplay.com/Site-Customizations-1 Sun, 23 Aug 2020 05:07:49 +0000 wrdplay.com https://wrdplay.com/Site-Customizations-1 https://wrdplay.com/Starbucks-Holiday Tue, 29 Jul 2025 00:03:09 +0000 wrdplay.com https://wrdplay.com/Starbucks-Holiday STARBUCKS: &nbsp;DRAWN TOGETHER Concepted and created by the incredible team at Anomaly. Inspired by baristas writing Sharpie messages, this film is a love letter to the magic of connecting during the holidays. The story follows a pair of doodles who go the distance to be together, overcoming every Caramel Brulée Latte and Iced Ginerbread Chai in their way. The global campaign spanned film,&nbsp; social, and OOH.“Drawn Together” “Skaters” :15 OOH <img width="3356" height="2242" width_o="3356" height_o="2242" data-src="https://freight.cargo.site/t/original/i/a7824ab5854109fac78ac6ec94a57d005c14946aead6b41749d55c74c642a688/Jamestown-Rd-Lights.jpg" data-mid="243168384" border="0" src="https://freight.cargo.site/w/1000/i/a7824ab5854109fac78ac6ec94a57d005c14946aead6b41749d55c74c642a688/Jamestown-Rd-Lights.jpg" /> <img width="1850" height="1042" width_o="1850" height_o="1042" data-src="https://freight.cargo.site/t/original/i/3e30daaea1dc025882d3e9727ec9f49f5cd5911803bfe01997b807d29a31169b/Jamestown-Rd-Night.png" data-mid="243168385" border="0" src="https://freight.cargo.site/w/1000/i/3e30daaea1dc025882d3e9727ec9f49f5cd5911803bfe01997b807d29a31169b/Jamestown-Rd-Night.png" /> <img width="1080" height="721" width_o="1080" height_o="721" data-src="https://freight.cargo.site/t/original/i/44b833462d0c51344e6771f6c35fbc445551ec48d8d2fa71f39b5923816c4e84/LA-Sled-and-Lights.jpg" data-mid="243168386" border="0" src="https://freight.cargo.site/w/1000/i/44b833462d0c51344e6771f6c35fbc445551ec48d8d2fa71f39b5923816c4e84/LA-Sled-and-Lights.jpg" /> <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/608a17386ebd604a4a4d96ee3f3301034451034d7b2598318df2ffe7974ef3b5/NYC-Carolers.jpg" data-mid="243168387" border="0" src="https://freight.cargo.site/w/1000/i/608a17386ebd604a4a4d96ee3f3301034451034d7b2598318df2ffe7974ef3b5/NYC-Carolers.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/74b4a101f3ce8861d4b3bca6e246ce0018ed234b7ca56f2e00691638018cf378/Ribbon.jpg.jpeg" data-mid="243168388" border="0" src="https://freight.cargo.site/w/1000/i/74b4a101f3ce8861d4b3bca6e246ce0018ed234b7ca56f2e00691638018cf378/Ribbon.jpg.jpeg" /> <img width="2500" height="1458" width_o="2500" height_o="1458" data-src="https://freight.cargo.site/t/original/i/0cc186a99056b639d7ea401eaf2446c599df81e81f9c6b69d33ec527e66e1be0/Skaters.jpg.jpeg" data-mid="243168389" border="0" src="https://freight.cargo.site/w/1000/i/0cc186a99056b639d7ea401eaf2446c599df81e81f9c6b69d33ec527e66e1be0/Skaters.jpg.jpeg" /> <img width="2500" height="1458" width_o="2500" height_o="1458" data-src="https://freight.cargo.site/t/original/i/342419a0011a3ea7f338da1519ce5e0567454bcc2dac73caea38ec40440af5a5/Snowman.jpg.jpeg" data-mid="243168392" border="0" src="https://freight.cargo.site/w/1000/i/342419a0011a3ea7f338da1519ce5e0567454bcc2dac73caea38ec40440af5a5/Snowman.jpg.jpeg" /> <img width="2500" height="1458" width_o="2500" height_o="1458" data-src="https://freight.cargo.site/t/original/i/5c93044c8340c17e5f281d21975848665736f7db282094ce9d81d9813a178267/Sled.jpg.jpeg" data-mid="243168391" border="0" src="https://freight.cargo.site/w/1000/i/5c93044c8340c17e5f281d21975848665736f7db282094ce9d81d9813a178267/Sled.jpg.jpeg" /> <img width="2500" height="846" width_o="2500" height_o="846" data-src="https://freight.cargo.site/t/original/i/8d627fd3af6041d14dff21ed5b4a0a77a1ad31660a2d5663bf53e6eac0dea89d/Travelers.jpg.jpeg" data-mid="243168393" border="0" src="https://freight.cargo.site/w/1000/i/8d627fd3af6041d14dff21ed5b4a0a77a1ad31660a2d5663bf53e6eac0dea89d/Travelers.jpg.jpeg" /> <img width="3856" height="852" width_o="3856" height_o="852" data-src="https://freight.cargo.site/t/original/i/2f0e767b0b94e58e16cfefd80107a0c2496eae79750371143808b28644a75bec/Sled-Trio.jpg" data-mid="243168390" border="0" src="https://freight.cargo.site/w/1000/i/2f0e767b0b94e58e16cfefd80107a0c2496eae79750371143808b28644a75bec/Sled-Trio.jpg" /> Illustrated by Geoff McFetridge Directed by Feral Child and Madeline Clayton CREDITSChris ColeColee Whitacre Maite Albequerque Caitlin Slack RECOGNITIONLittle Black Book Online, Campain, Ad Age https://wrdplay.com/Rocket-OWN-THE-DREAM Wed, 09 Oct 2024 20:22:12 +0000 wrdplay.com https://wrdplay.com/Rocket-OWN-THE-DREAM ROCKET: OWN THE DREAMHomeownership is so integral to our national identity, we even named it, “The American Dream.” But&nbsp; the housing crisis is worsening, straining our belief in that dream. While most players in the mortgage industry are attempting to weather the storm, Rocket is turning into it, offering an optimistic vision of American home life. So the team at Mirimar created Rocket’s new brand platform: “Own the Dream.” And to launch it, we debuted a beautiful film and a first-of-its-kind, live Super Bowl activation.CASE STUDY <img width="2048" height="1452" width_o="2048" height_o="1452" data-src="https://freight.cargo.site/t/original/i/dd116d9464ca8b25b3c4f43ed9bd2ac68bef54f530a37ee0e9388caf5191faa8/ROCKET---First-Ever-LIVE-Commercial-Crossover----ZENITH---Cannes-Lions-2025-Presentation-Image-from-The-Work---1848883-29912332.jpg" data-mid="234847102" border="0" src="https://freight.cargo.site/w/1000/i/dd116d9464ca8b25b3c4f43ed9bd2ac68bef54f530a37ee0e9388caf5191faa8/ROCKET---First-Ever-LIVE-Commercial-Crossover----ZENITH---Cannes-Lions-2025-Presentation-Image-from-The-Work---1848883-29912332.jpg" /> LONG FORM FILM https://wrdplay.com/Apple-Privacy Fri, 20 May 2022 00:17:06 +0000 wrdplay.com https://wrdplay.com/Apple-Privacy APPLE PRIVACY: DATA AUCTION Big Data is tracking everything about you through your phone and selling your info to the highest bidder. They call it “commerce.” Apple calls it “creepy.” This is the last spot I wrote before leaving Media Arts Lab. It was brought to life by a powerhouse team of creatives. <img width="1648" height="926" width_o="1648" height_o="926" data-src="https://freight.cargo.site/t/original/i/ad0f86a18827cbfd5eab27fe2aa7318e788fed205aaa7cf23bd92758a3ef527c/Privacy-Frame-1.png" data-mid="166652269" border="0" src="https://freight.cargo.site/w/1000/i/ad0f86a18827cbfd5eab27fe2aa7318e788fed205aaa7cf23bd92758a3ef527c/Privacy-Frame-1.png" /> <img width="1636" height="917" width_o="1636" height_o="917" data-src="https://freight.cargo.site/t/original/i/bdc667331201fd04c2ce80204033cb491a12e1bd79b70d91110b0ad469513e22/Privacy---Frame-2.png" data-mid="166653816" border="0" src="https://freight.cargo.site/w/1000/i/bdc667331201fd04c2ce80204033cb491a12e1bd79b70d91110b0ad469513e22/Privacy---Frame-2.png" /> <img width="1638" height="914" width_o="1638" height_o="914" data-src="https://freight.cargo.site/t/original/i/2ffd330f230d4076fe74f722061278f45cdef50cda44e54e7e98d0cf06e0074c/Privacy-Frame-4.png" data-mid="166653833" border="0" src="https://freight.cargo.site/w/1000/i/2ffd330f230d4076fe74f722061278f45cdef50cda44e54e7e98d0cf06e0074c/Privacy-Frame-4.png" /> <img width="1644" height="924" width_o="1644" height_o="924" data-src="https://freight.cargo.site/t/original/i/9f540a736f57a0440f5eb66f5c50cb7c1be0e0109649e45670c966fb6a9c4f0d/Privacy-Frame-3.png" data-mid="166652270" border="0" src="https://freight.cargo.site/w/1000/i/9f540a736f57a0440f5eb66f5c50cb7c1be0e0109649e45670c966fb6a9c4f0d/Privacy-Frame-3.png" /> <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/0324a0d261743f3b2bd22d0240c47a22b82f1cab1156fa1312dd8083afab77d8/Apple-Privacy---Frame-5.gif" data-mid="166652266" border="0" src="https://freight.cargo.site/w/739/i/0324a0d261743f3b2bd22d0240c47a22b82f1cab1156fa1312dd8083afab77d8/Apple-Privacy---Frame-5.gif" /> <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/0bfc79d1c03a8f106669868cee5a1b457ef20ae492983c3d50e47379826f4c1c/Apple-Privacy---Data-Auction-high.gif" data-mid="166652265" border="0" src="https://freight.cargo.site/w/739/i/0bfc79d1c03a8f106669868cee5a1b457ef20ae492983c3d50e47379826f4c1c/Apple-Privacy---Data-Auction-high.gif" /> <img width="1648" height="682" width_o="1648" height_o="682" data-src="https://freight.cargo.site/t/original/i/7e5dc64c62a7f5abfb9263e9b945f0df1a0420360cd58490e06e2f2add27bd32/privacy---tagline.png" data-mid="166652268" border="0" src="https://freight.cargo.site/w/1000/i/7e5dc64c62a7f5abfb9263e9b945f0df1a0420360cd58490e06e2f2add27bd32/privacy---tagline.png" /> <img width="1640" height="673" width_o="1640" height_o="673" data-src="https://freight.cargo.site/t/original/i/a329244e8df33bad3c944eccc1051a1c305233b0267b89a3536b8ed3ff9aa799/privacy-tagline-2.png" data-mid="166653837" border="0" src="https://freight.cargo.site/w/1000/i/a329244e8df33bad3c944eccc1051a1c305233b0267b89a3536b8ed3ff9aa799/privacy-tagline-2.png" /> <img width="1644" height="674" width_o="1644" height_o="674" data-src="https://freight.cargo.site/t/original/i/ef448f45de0b33e9c3efedc6c81ab10573b2444fff612f84921a1e1e67cae903/privacy-that-s-iphone.png" data-mid="166652273" border="0" src="https://freight.cargo.site/w/1000/i/ef448f45de0b33e9c3efedc6c81ab10573b2444fff612f84921a1e1e67cae903/privacy-that-s-iphone.png" /> . <img width="2560" height="1219" width_o="2560" height_o="1219" data-src="https://freight.cargo.site/t/original/i/ac935f4d3c5d195d83c613b4fddef8bbc0f2eefdd9ff9b2abdf466d8678de48f/Privacy_Press-scaled.jpg" data-mid="148967730" border="0" src="https://freight.cargo.site/w/1000/i/ac935f4d3c5d195d83c613b4fddef8bbc0f2eefdd9ff9b2abdf466d8678de48f/Privacy_Press-scaled.jpg" /> AWARDS + RECOGNITION Creativity Pick of the Day Ad of the Day AICP - Winner - Production Design AICP - Multiple Shortlists - Advertising Excellence, Concept, Direction, Production Design, Visual Style Campaign US Big Awards - Winner - Film Campaign US Big Awards - Winner - Tech Cannes - Bronze - Film D&amp;AD - Multiple Shortlists - Film (writing for advertising), Film (over 30 sec), Film (Art Direction) Shots Ad of the Year - Gold - Concept (under 2 min)Shots Ad of the Year - Gold - Cinematography (under 2 min) One Show - Bronze - Film/VideoWebby - Winner - Video Ad Shortform CREDITS Jed Jeremy Pilar Lindsay Parker Matt Carlos Cam https://wrdplay.com/Holiday Tue, 30 Nov 2021 00:46:04 +0000 wrdplay.com https://wrdplay.com/Holiday APPLE HOLIDAY: SAVING SIMONLike a children’s book told through the lens of iPhone 13 Pro, Saving Simon follows a girl as she tries to keep a little snowman alive until the holidays return. <img width="1560" height="874" width_o="1560" height_o="874" data-src="https://freight.cargo.site/t/original/i/681224af99425f586421559bf5a318f45694a9b25b8df883d8668ecb040627b8/holiday-1.png" data-mid="166657864" border="0" src="https://freight.cargo.site/w/1000/i/681224af99425f586421559bf5a318f45694a9b25b8df883d8668ecb040627b8/holiday-1.png" /> <img width="1562" height="872" width_o="1562" height_o="872" data-src="https://freight.cargo.site/t/original/i/583d7a1677b8ebf2c33486b713c53c8d31f00f438dd01d553ff6986d9d1ea3ef/holiday-2.png" data-mid="166657869" border="0" src="https://freight.cargo.site/w/1000/i/583d7a1677b8ebf2c33486b713c53c8d31f00f438dd01d553ff6986d9d1ea3ef/holiday-2.png" /> <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/c9e916e57ed622ca778bbe09093d1020870d3d534b4d07b787c8a47fcbdb06a3/Saving-Simon-high.gif" data-mid="166658010" border="0" src="https://freight.cargo.site/w/739/i/c9e916e57ed622ca778bbe09093d1020870d3d534b4d07b787c8a47fcbdb06a3/Saving-Simon-high.gif" /> <img width="1564" height="870" width_o="1564" height_o="870" data-src="https://freight.cargo.site/t/original/i/50920bb29c5b727e53aeb655bc69eb150247b6979dd60905dcef879426b331aa/holiday-4.png" data-mid="166657873" border="0" src="https://freight.cargo.site/w/1000/i/50920bb29c5b727e53aeb655bc69eb150247b6979dd60905dcef879426b331aa/holiday-4.png" /> <img width="1558" height="874" width_o="1558" height_o="874" data-src="https://freight.cargo.site/t/original/i/d747de8983d11f80998b931cf3a4353a7f42e667705f977e7d0c173d60338e69/holiday-7.png" data-mid="166657881" border="0" src="https://freight.cargo.site/w/1000/i/d747de8983d11f80998b931cf3a4353a7f42e667705f977e7d0c173d60338e69/holiday-7.png" /> <img width="1550" height="854" width_o="1550" height_o="854" data-src="https://freight.cargo.site/t/original/i/33a8f4636437baf5cf8765679a6bf6aa8974ce316b1d9b560702f98d5fb6a003/holiday-6.png" data-mid="166657877" border="0" src="https://freight.cargo.site/w/1000/i/33a8f4636437baf5cf8765679a6bf6aa8974ce316b1d9b560702f98d5fb6a003/holiday-6.png" /> <img width="1560" height="868" width_o="1560" height_o="868" data-src="https://freight.cargo.site/t/original/i/04859f86f3e0f1c18d674a28b48aaf24de77d8e1933989622a27e8b5fb5930a5/holiday-8.png" data-mid="166657885" border="0" src="https://freight.cargo.site/w/1000/i/04859f86f3e0f1c18d674a28b48aaf24de77d8e1933989622a27e8b5fb5930a5/holiday-8.png" /> <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/cc62f987b852662b61cbd3af05bbc74296a7a30f6031813f2d0dbf8dcf718ff7/holiday---smash.gif" data-mid="166658929" border="0" src="https://freight.cargo.site/w/739/i/cc62f987b852662b61cbd3af05bbc74296a7a30f6031813f2d0dbf8dcf718ff7/holiday---smash.gif" /> <img width="1562" height="870" width_o="1562" height_o="870" data-src="https://freight.cargo.site/t/original/i/b407635a2558eb7e92873d8e23d575aeb0dff09d12b217d269aea48f7ab7b4e4/holiday-11.png" data-mid="166657894" border="0" src="https://freight.cargo.site/w/1000/i/b407635a2558eb7e92873d8e23d575aeb0dff09d12b217d269aea48f7ab7b4e4/holiday-11.png" /> <img width="1564" height="864" width_o="1564" height_o="864" data-src="https://freight.cargo.site/t/original/i/dd1c218be54d266520ea93c5a6f62e83f60dea6f7b455713a186f8ebe261903e/holiday-tagline.png" data-mid="166657902" border="0" src="https://freight.cargo.site/w/1000/i/dd1c218be54d266520ea93c5a6f62e83f60dea6f7b455713a186f8ebe261903e/holiday-tagline.png" /> <img width="1560" height="872" width_o="1560" height_o="872" data-src="https://freight.cargo.site/t/original/i/7db472d17571d269b9415084301b981d0fd030ab240bca1dee2e2ba871aa7f7e/holiday-end.png" data-mid="166657898" border="0" src="https://freight.cargo.site/w/1000/i/7db472d17571d269b9415084301b981d0fd030ab240bca1dee2e2ba871aa7f7e/holiday-end.png" /> The film was co-directed by the father-son duo, Jason and Ivan Reitman. The pair had never co-directed together, so this film gave them a chance to tell a story of a family, as a family.&nbsp; AWARDS + RECOGNITION One Show - Bronze - FilmOne Show - Merit - Film Craft, WritingOne Show - Merit - Film Craft, CinematographyOne Show - Merit - Film Craft, DirectionClios - Silver - Music in FilmCannes - Shortlisted - Film&nbsp; Lurzer's International Archive 2021 - Volume 5Creativity’s Pick of the Day Little Black Book Online, Muse, The Drum (and many others) CREDITS Lindsay Cecero (CD / Art Director) Chuck Monn (GCD) https://wrdplay.com/Siri-Cookie-Monster Thu, 03 Dec 2015 21:47:49 +0000 wrdplay.com https://wrdplay.com/Siri-Cookie-Monster COOKIE MONSTER x SIRI Sometimes a minute can feel like an eternity. Especially a minute without cookies. Cookie Monster’s existential crisis was an instant fan favorite, it made several “best ads of the year” lists, caused Jim Croce to chart, and was (for a time) the most shared Apple ad in history. <img width="1562" height="870" width_o="1562" height_o="870" data-src="https://freight.cargo.site/t/original/i/7e8b9f6de7a82dcf11dc333f22046f67cfde20b04da3682ce73f14e53de8bf27/timer-1.png" data-mid="166663001" border="0" src="https://freight.cargo.site/w/1000/i/7e8b9f6de7a82dcf11dc333f22046f67cfde20b04da3682ce73f14e53de8bf27/timer-1.png" /> <img width="1562" height="870" width_o="1562" height_o="870" data-src="https://freight.cargo.site/t/original/i/456cb9fdb448950695f9ac92d20c0b33b4c050d22b9ccf02d89c0b8dedaffe86/timer-3.png" data-mid="166663003" border="0" src="https://freight.cargo.site/w/1000/i/456cb9fdb448950695f9ac92d20c0b33b4c050d22b9ccf02d89c0b8dedaffe86/timer-3.png" /> <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/6704440d5007c3507186c0e193ecbb9e37e3ad0a738a2c644f7f470d1a93b9a7/Timer-high.gif" data-mid="166663006" border="0" src="https://freight.cargo.site/w/739/i/6704440d5007c3507186c0e193ecbb9e37e3ad0a738a2c644f7f470d1a93b9a7/Timer-high.gif" /> <img width="1564" height="872" width_o="1564" height_o="872" data-src="https://freight.cargo.site/t/original/i/c8c28550cf639f87a7467017df9b29ca71b6cfc2bec2d2b901ccd535ad754ae5/timer-5.png" data-mid="166663004" border="0" src="https://freight.cargo.site/w/1000/i/c8c28550cf639f87a7467017df9b29ca71b6cfc2bec2d2b901ccd535ad754ae5/timer-5.png" /> <img width="1562" height="874" width_o="1562" height_o="874" data-src="https://freight.cargo.site/t/original/i/2496e2d1c7ec352c84b354412eb5c3d1445aafc012dbc153b500851513ccaf6a/timer-6.png" data-mid="166663005" border="0" src="https://freight.cargo.site/w/1000/i/2496e2d1c7ec352c84b354412eb5c3d1445aafc012dbc153b500851513ccaf6a/timer-6.png" /> <img width="1562" height="868" width_o="1562" height_o="868" data-src="https://freight.cargo.site/t/original/i/cde06fa7945c2219b03cf8d60a7e20dbaf71129d7f21fb024ac7a43b3991020e/timer-8.png" data-mid="166663124" border="0" src="https://freight.cargo.site/w/1000/i/cde06fa7945c2219b03cf8d60a7e20dbaf71129d7f21fb024ac7a43b3991020e/timer-8.png" /> To satiate viewer’s appetite for more content, we created an outtake video from the crumbs. Tortured baking puns aside, both the commercial and the outtake video trended on YouTube. Not bad. CREDITS Lauren Perlow RECOGNITION Creativity’s Pick of the Day Multiple “Best Ads of 2017” lists (Variety, Business Insider)