WILL DECHER 

CREATIVE DIRECTOR


WORK    ABOUT    ︎  ︎

iPHONE X:  GRAMMOJI


We dropped two Animoji music videos at the Grammy Awards, featuring songs from Grammy-nominated artists. The ads were made using the Animoji feature on the iPhone X and then exporting them into the edit, making them truly legit product demos. The campaign was approved three weeks before airdate, so the team pulled out every stop to get these ready for showtime. The spots were so well received they kicked off a global ad campaign that ran for years. 


“Alien” ran right after Childish Gambino’s live performance of “Redbone.”




“Amigos” ran directly after Migos won Rap Album of the Year.





The ads got people talking on social. Here’s a little proof...



CREDITS
Rhodney, Colin, Evan, Marcus, Jacob

RECOGNITION
Cannes Lions - Shortlisted - Film
Clios - Shortlisted - Film
Lurzer's International Archive 2018 - Volume 2
Webby People's Voice Award 2019
Creativity’s Pick of the Day